Brand Mission
Digital innovation, sustainable distribution and logistics are our main positioning goals that we wish to communicate. Our customers need sustainable tech solutions to satisfy their needs. DI’s main task is to supply those. We live in a world that changes rapidly and the calls for technological advancements and innovation have never been louder. New trends are emerging. It’s all about simplification. We need to stay ahead: Innovate or die.
It is important to communicate DI’s essence. This makes it possible to work more strategically with our communication. The first anchor is our external Communication, meaning our customers, future costumers, stakeholders and media. The second anchor is our internal communication with employees with employer branding, meaning internal awareness of who we are - and making ourselves favored amongst applicants.
Communicative goals
We have 3 main communicative goals:
• Ensure visibility and presence for our targeted audience.
• Ensure that DI is regarded as an attractive workplace for our own workers and future candidates.
• Ensure that DI is perceived as an expert in its field, and pioneers on innovation and sustainable distribution and logistics.
• Ensure visibility and presence for our targeted audience.
• Ensure that DI is regarded as an attractive workplace for our own workers and future candidates.
• Ensure that DI is perceived as an expert in its field, and pioneers on innovation and sustainable distribution and logistics.
Logo
Our main logo depicts our name Distribution Innovation with a modern yet simple touch as "DI". There is also a version of the logo with the full name, though this version should only be used in documents such as legal documents, contracts etc. We want to be verbally known as DI not Distribution Innovation.
Logo - Grayscale - Positive
Logo - Grayscale - Negative
Logo - Colored - Positive
Logo - Colored - Negative
Download logo filesColors
The dominant colors in DI's palette is dark purple and blue. The dark purple is also the color that is used for the logo. The support colors can also be used for illustrations or as background colors. Strive to achieve a heavier amount of Blue than green in layouts (the green should only be used for elements that make 5-10% of a layout).
This is only an overview of the colors. If you are interested in exploring the entire color palette contact a designer for getting figma-access.
This is only an overview of the colors. If you are interested in exploring the entire color palette contact a designer for getting figma-access.
Denim
#171E48
Sapphire
#3162F6
Forest
#73C15D
Autumn
#FFA21A
Rose
#ED2B2B
Obsidian (dark)
#070916
Coconut (light)
#F5F7FF
Typography
The new typographic profile for the identity of DI. Red Hat Display and Red Hat Text are free Google fonts that allows everyone in DI to easily use.
Examples:
Red Hat Display
Heading - bold, 32 px, 120%
Red Hat Text
Subheading - medium, 24 px, 120%
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Paragraph - Regular, 18 px, 155%
Google Slides
We have created a new presentation template for DI that you can find in your Google Slides templates under "Distribution Innovation". Here is also a link that you can follow to explore and download the template.
Google Slides templateIllustrations
We are currently using Streamline Icons' library for both illustrations and icons. Contact a UX-designer if you would like us to export a illustration that you can find in the library, www.streamlinehq.com.
Images
We want to expand our image library with personalized images. Until this is done, do your best to use images that doesn't look like traditional stock images. A good resource where you will find a lot of royalty free images to use in presentation and commercial is unsplash.com
Download assets
Here is a summary for downloadable content for utilizing our new DI brand. You will also find a brand-presentation where you can see the process behind the rebranding and examples of implementation.
Download logo filesDownload icon filesDownload Google Slides filesExplore the rebranding
